P2: Explain the Changing Media Marketplace and How This Has Provided the Opportunity For the Proposed New Product
P2: Explain the Changing Media Marketplace and How This Has Provided the Opportunity For the Proposed New Product Globalisation is a term used to explain how media companies and technological advancements such as the intenet have changed the way that we consume, produce and distribute media products on a global scale. With the development of technology and the media, large conglomerate media companies have aquired smaller comapanies. Companies that only targeted one media sector now have opportunities to create a wide range of media products. The long tail theory (Chris Anderson, 2004) says that mass and niche media products are now more accessible than ever thanks to globalisation. Originally, we could only find popular media products in shops (HMV, Sainsburys, Tesco, Asda...) in the form of DVDs etc. However, the internet has created a space where mass and niche products get as much recognition as each other. Even influencers, famous and upcoming, have the abi...